Understanding Society: How do we change behaviour? Make it simple

The Ipsos MORI Social Research Institute’s Understanding Society brings together some of the world’s leading thinkers in social psychology and behavioural economics and researchers from the global Ipsos network to consider the impact these disciplines are having on public policy.

This edition includes an interview with Professor Theresa Marteau,  Director of the Behaviour and Health Research Unit at University of Cambridge, who discusses the role of behavioural economics and social psychology in public health, and the huge challenges for public health interventions, in the face of pervasive encouragement to act in less healthy ways. This edition also includes case studies of how the Ontario Ministry of Health and Long-Term Care in Canada used behavioural approaches to re-vamp their smoking cessation and free seasonal flu vaccination programmes. The idea of behaviour as a brand and the insights for public health are explored here also, giving an alternative perspective on health communication.

Read more and download the pdf here.